The 2026 “Intention-Behavior Gap”: Why 70% of Gen X Delay Life Insurance
We all have a “to-do” list for our family’s security. At the top of that list is usually life insurance. You know you need it, you’ve thought about searching for it, but for some reason, the “Buy” button remains unclicked. In psychology, this is known as the Intention-Behavior Gap. Having spent over 24 years in the … Read more